On November 2, our team hosted our first pop-up event in NYC! Partnering with Greenberg’s Bagels, we gave participants a chance to bring home $5,000 by landing a beer pong shot (with a twist). We wanted to gather together our community of supporters, show our appreciation, and give a sneak peak of what Earth Brands has in store…

The event offered a range of shot options, each with different prizes. Participants could attempt three types of shots: landing in a regular Earth Cup, winning free merch, or landing into a shot glass, winning $250. The ultimate shot was to land a ping pong ball on a bagel carefully balanced on an Earth Cup, with a $5,000 reward to the special winner. Our community gathered around to cheer each other on!

Our unreleased merch line–Earth Crazy–made its debut at the pop-up. The exclusive early access to the collection gave participants first glance at our new designs. Earth Crazy features vibrant colors and designs and bold statements which capture our brand's mission.

Snacks and refreshments were provided from Lesser Evil, Popadelics, Culture Pop, PATH, and Just Ice Tea. Greenberg’s Bagels also provided limited edition green and blue swirled bagels for the line.

Our pop-up was more than just a one-day event, it was a celebration of our growing community and bringing together our shared values. We are grateful for the incredible turnout and the energy everyone brought to the event. Thank you everyone who came out, we look forward to seeing you at our next event!